In response to Oracle’s release of Exadata Database Machine last September, IBM has tried a new tactic to attempt to poach Sun Microsystems resellers from the software giant. Last week, IBM unveiled IBM Smart Analytics, aimed at large vertical markets such as retail and finance.
The systems, powered by POWER7 based servers, are designed for real-time data processing on a mainframe or x86 system. Two are lined up; the first, Smart Analytics System 5600, is available now, with more powerful version, System 9600, hitting the market this summer.
Arvind Krishna, general manager of IBM Information Management, said: "Clients are demanding a new level of integrated systems that can handle the growing demands of data-intensive workloads while reducing IT costs. "These new offerings deliver the integration and optimisation to more efficiently manage analytic and transactional workloads, freeing clients to invest time and resources in growing the business."
Meanwhile, analysts are calling this a directional shift for IBM, as it battles the growing influence of Oracle after the Sun-Oracle takeover in January. Illuminata analyst Jonathan Eunice told ComputerWorld.com: "The whole model for how IBM goes to market is starting to change, and it will change pretty rapidly, with the idea that they are going to advantage their own software stack as opposed to having a server unit that's completely neutral for all of the ISVs [independent software vendors]."
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